SWAN Retirement Strategies — Retirement Planning in Sarasota

5.0

58 of 58 five-star client reviewsGoogle verified

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58 of 58 client reviews are 5 stars (Google verified). Reviews are voluntary and uncompensated — SWAN does not solicit paid reviews and does not edit, control, or influence review content. Reviews are not a guarantee of future results, and past performance is not indicative of future results. Logos shown indicate platforms where SWAN’s content or listing can be found and do not imply endorsement. See full ratings & recognition disclosures.

This is what you're planning for.

Saturday Morning

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Saturday morning.

No alarm.

7:12 AMThe week can wait. It's been waiting for years.

Breakfast

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Breakfast.

Gulf view.

9:47 AMNowhere you need to be. Nothing you have to do.

The Plan Working

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The plan working.

On your terms.

Every dayYears of decisions, quietly paying off.

The Horizon

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The horizon.

Yours to reach.

What it was forThis is the life all those decisions were building.

Every one of these people
made a decision first.

Retirement doesn't happen. It's built — one plan, one decision, one conversation at a time. That's what Murrell has done for 28 years.

SWAN

By Introduction

You didn't find us
by accident.

When it comes to retirement, the people you love deserve a name you trust. For families across the Sarasota coast, that name is SWAN.

A small firm. A short list of families. A standard of attention that was never meant to scale to everyone — and that's exactly the point. If you're reading this, you're already closer than most.

The only question left is whether it's your turn.

Boutique by Design

A family firm that measures itself in relationships — never in account counts.

Partner-Level Attention

You work directly with Murrell. Never a call center, never a hand-off.

Known by Name

Your advisor knows your name, your goals, and your plan by heart.

Chief Executive Officer · Senior Wealth Advisor

Murrell
Winter

"My commitment to my clients is personal
as much as it is professional."

Murrell talks with every client to understand what they actually want retirement to look like — not just the numbers, but the life. Then he builds the plan that gets them there. He's been doing this in Sarasota since 2021, but he's been in this business a long time.

B.S. Finance · Palm Beach Atlantic University

M.S. Finance · University of Tampa

Florida Registered Investment Advisor

Family-owned · Sarasota, FL · married, lives here

Do you actually know
if you have enough?

Most people think they do. Some do. Some have a gap no one's looked at. A conversation with Murrell starts by finding out which is true for you — not with assumptions, with your actual numbers.

This calculator gives you an illustrative picture. The real plan is what comes next.

Your Retirement, In Motion

I am 52 years old

35 70

Work becomes optional at 65

50 80

Current retirement savings: $400K

$0 $2M

Adding $2K/month toward retirement

$0 $10K

Expected Social Security: $2,800/mo

$0 $4.8K

I want to live on $7K/month

$1K $20K

Portfolio at retirement —

Total monthly income —

Planning gap —

Assumes 7% annual return, 4% safe withdrawal. Illustrative only — not financial advice.

To the extent that any client or prospective client utilizes any economic calculator or similar interactive device contained within or linked to SWAN’s website, the client and/or prospective client acknowledges and understands that the information resulting from the use of any such calculator/device, is not, and should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from SWAN, or from any other investment professional.

Talk to Murrell →

Why People Trust Us

The part most advisors
would rather not put in writing.

We're a fiduciary.

At SWAN, we act in your best interests at all times. Every recommendation is made with your financial well-being as the top priority — not a sales quota, not a product shelf.

Long-term. Disciplined.

We focus on long-term, disciplined investing — avoiding emotional decisions and short-term market noise while staying aligned with your goals. Retirement isn't reactive. Neither are we.

Transparent by design.

Compensation is fee-based. Some accounts carry zero fees; others are a percentage of assets under management. You always know exactly what you're paying — and why.

One firm.
Every call answered.

You're not reaching a call center. You're reaching a family-owned firm — with the depth of support behind it to make sure nothing about your plan ever waits. Real people who chose financial planning because they care what it does for real families, in Sarasota and everywhere their clients land.

Murrell Winter, MSF, CRCS™

Chief Executive Officer · Senior Wealth Advisor

Oversees client investments, assists with transactions, communicates retirement goals, and creates short and long-term plans. Married to his high school sweetheart, Kayla. Lives in Sarasota.

B.S. Finance · Palm Beach Atlantic M.S. Finance · Univ. of Tampa FL Registered Advisor

Dylan Clements

Chief Operating Officer

Over 15 years of business leadership across the Sarasota coast have shaped one guiding belief: people deserve someone they can actually trust. Dylan brings that conviction to every client relationship — turning complexity into a clear plan, and treating every family he works with as his own.

Operations with Client Services

Stephanie Platt

Back-Office Operations & Marketing

Started her financial services career in 1992 with Prudential. Specializes in back-office operations and marketing for Registered Investment Advisors. Ohio native, married to David, three kids.

Series 6 Life Insurance License BBA Finance & Economics

Missy Eberz

Client Relations

In the financial industry since 2007. Known for her upbeat energy and dedication to building genuine client relationships. Originally from Buffalo, NY — lifelong Bills fan.

Financial Services Since 2007

Lauren Krull

Onboarding & Operations

Started in personal training — the same drive to help people hit their goals now goes into client onboarding and operations. Military spouse, powerlifter, and dog mom to Dumbbell, a 9-pound Maltipoo.

Client Onboarding

Success Stories

5.0 out of 5 · 58 Client Reviews on Google

Fifty-eight client families. Not one below five stars. These are the people who found SWAN — and never looked back. The next story could be yours.

"By far the best thing I've done in the past decade is connect with Murrell Winter and SWAN — in regard to my DROP and other retirement investments. I thank God I trusted him with my finances."

Marjorie R.

Google Review

"I've chatted with Murrell a few times now, and right away you'll notice he's knowledgeable, friendly, and full of integrity. He had me fill out our financial information ahead of time so he could get a picture of our situation."

Mike G.

Google · Local Guide

"Murrell is so honest and helpful. He put me in some very good strategies — it gives me hope for a great retirement. He also went above and beyond to help me set the program up on my computer and phone."

Linda K.

Google Review

"We have appreciated Murrell's thoughtful planning and guidance. He was very professional and courteous, and gave 100+% in his presentation and expertise. He is always available to help and answer any questions."

Rudy D.

Google Review

"We couldn't be more pleased to have our portfolio managed by SWAN Retirement Strategies. From the first time we met with Murrell he was friendly, professional and extremely knowledgeable. He listened to us."

Joseph F.

Google · Local Guide

"SWAN has been a game-changer in helping me plan for retirement with confidence. They don't just push products — they focus on strategies tailored to my specific needs and goals. Highly recommend."

Jorge C.

Client Review

5.0 on Google Fiduciary · acts in your best interest

Read them on Google →

From first call
to knowing your plan.

Five conversations. No surprises. A plan you understand.

Dream

Tell us what you actually want. Not just numbers — the life you're working toward.

Discover

A secure fact-finder maps income, assets, accounts and obligations. The full picture.

Model

Multiple scenarios. Tax timing, Social Security, market risk — together.

See

Your plan, presented — first over Zoom, then in person. Not a guess. A picture you understand.

Act

Decisions made, paperwork handled — FRS & City DROP included — and concierge reviews as life changes.

Straight Answers

Questions worth asking
before you trust anyone.

Yes. At SWAN Retirement Strategies, we act in our clients' best interests at all times — meaning every recommendation is made with your financial well-being as the top priority.

We believe in transparency. Compensation is fee-based. Some accounts have zero fees, and others are based on a percentage of assets under wealth management. You'll always know what you're paying.

We work with individuals, families, retirees and business owners across Sarasota, Venice, Englewood, St. Petersburg and Port Charlotte who want a clear financial strategy and long-term guidance.

Comprehensive planning, including retirement income strategies, tax-efficient investing, estate and legacy planning, risk management and wealth preservation.

We create a customized plan based on your goals, risk tolerance, timeline and current financial situation — supported by thorough analysis, never a template.

We offer regular reviews — quarterly or semi-annually — for wealth management, and we're always available for ongoing support when your life or financial situation changes.

You get personalized, one-on-one attention from a locally owned firm — and our planners understand the Florida lifestyle and retirement market first-hand.

We focus on long-term, disciplined investing — avoiding emotional decisions and short-term market noise while staying aligned with your goals.

Where We Serve

Rooted in Sarasota.
Working nationwide.

Face-to-face when you want it, full-service virtual when you don't. Complimentary phone & Zoom consultations, free estimates within 1–2 business days, and same-day emergency appointments.

Sarasota — HQ Venice Englewood Port Charlotte Fort Myers Naples Tampa St. Petersburg Lakeland Sebring Orlando Titusville West Palm Beach Fort Lauderdale Miami + Nationwide

SWAN Retirement Strategies office at 2553 Fruitville Road, Sarasota, FL

Our office · 2553 Fruitville Road, Sarasota, FL 34237

Your Turn

You've earned the
payoff.

The building. The sacrifices. The decades of quiet decisions. They were always leading somewhere.

Now let us take it from here — steward what you've built, and help write the next chapter: the one where the plan simply works, and you finally get to enjoy it. That's the whole reason SWAN exists — and the whole reason you'll rest easy.

Become the next success story → Or call (941) 212-2166 · complimentary · entirely confidential

Free · Confidential · No obligation

Get your SWAN Intelligence Report

Answer a few quick questions and we’ll prepare a personalized retirement report for you. We typically reply within 1 business day, often the same day.

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